Strategic Marketing

by David W. Cravens

The text examines the concepts and processes for gaining competitive advantage in the market place. It has been updated and revised to include new material and expanded treatment of topics such as market orientation, organizational learning, competing on capabilities and new organization designs.

Genres: Business, Reference

768 pages, Hardcover

First published January 1, 1982

Reviews

[Muhamad Ridwan]

this is good

[Mitha Basri]

I like

[Tahmid Rahman]

Good range of case studies at the end but often difficult to follow all the concepts due to the wordiness.

[Bob]

This textbook was used by Prof. Andrew Mitchell, Graduate School of Industrial Administration, Carnegie Mellon University, for a second-year MBA course in Strategic Marketing, Spring 1982.

[Hamid]

a thorough and conceptual based book

[Dustie]

Case studies usually add value, but this book is just made too long because of them. Also, the thin dull paper made reading all the more unpleasant.

[Maliha]

informative

[Sara]

want to read, it looks interesting.