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Strategic Organizational Communication: In a Global Economy (with InfoTrac®), 6th Edition

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Master the basics of organizational communication with STRATEGIC ORGANIZATIONAL COMMUNICATION with InfoTrac?! Readable and direct, this communication text integrates organization psychology, organizational sociology, and organizational communication to provide you with a comprehensive overview. Multiple case studies from non-U.S. organizations create a global focus with a strong cultural perspective. The book-specific website makes studying easy by providing sample essay questions and tutorial quizzes.

Hardcover

First published July 26, 2004

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About the author

Charles Conrad

103 books12 followers

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Profile Image for Dr. Dena.
58 reviews17 followers
June 4, 2011
Well, I'd like to see more treatment on praxis, or applied research for strategic organizational communication. Even so, I liked a few things about this read: First, I appreciated Conrad and Poole's (2005) explaining guiding principles to inform system thinking as a critical and vital organizational communication strategy (pp. 29-33). Namely, I agree with the authors' value for systems’ renewal, learning, holism, complexity, and value for people as primary motivations for organizations to communicate and to lead.

Hidden Assumptions
Secondly, I appreciated Conrad and Poole (2005) insisting on the need to research by unearthing hidden assumptions, employing diversity and new skills, and understanding globalization's impact on society and organizations (pp. 73, 81). I view assumptions as informing my beliefs, which in turn inform behaviors, including communication, which then impact people’s capacity to choose (p. 3) and organize (p. 9). As such, research becomes a communicating and leading ethical concern. I learn that interpretation changes the original message, and so am further mindful to seek feedback, to inquire, and to listen as communication behaviors to offset the limitations of my own perceptions, assumptions, biases, counter biases, and attempts to control uncertainty (Rosko, 2009, October, 2; 2009, November 5).

Communication Ethic
Thirdly, I appreciated Conrad and Poole (2005) emphasizing that communication possesses power to reify, or to make real (p. 9; Hayakawa & Hayakawa, 1990), to create, and to influence organizations and peoples choice-making processes and behaviors (Conrad & Poole, 2005, p. 3). Here communicating (an on-going and active verb) becomes multifaceted, especially given its many spheres (e.g. rhetoric, meaning-and sense-making, and socializing). On this concept, I learn to seek and discern wisdom (James 3: 17-18) so that I can communicate successfully, responsibly, insightfully, and well.

Mostly, I appreciate Conrad and Poole’s (2005) assumption that beliefs influence choices and behaviors, which shape an organization’s identity and communication structures and the organization (pp. 9, 73, 81) as I feel challenged to focus on developing my beliefs in an ethical way (Micah 6:8).
Displaying 1 - 1 of 1 review