Knowing the "what" people want to buy can make you successful. Knowing the "why" is how you become wealthy! The wealthy share one common characteristic; they are the top sales pros and most influential people in their industries. Professional athletes are successful but the team owners are wealthy. Movie stars are successful but the studio magnates and producers are wealthy. There is only one path and career which guarantees maximum freedom and maximum security. When you can sell and influence others to your way of thinking you can access all the wealth and riches the world has to offer.
Kitabı yazan Amerikalıdır. Amerika ticaret piyasasında geçerli olabilecek satış stratejileri içeren bilgilerle dolu bir kitaptır. Ancak Amerika'da geçerli olabilecek stratejilerin büyük bir kısmı Türkiye için maalesef geçerli olamıyor. Teoride güzel kitap ancak uygulamada bu stratejilerin kaç tanesini uygulayabileceğimiz hakkında şüphelerim var. Daha önce bu tarzda bir kitap okumadıysanız önerebileceğim bir kitaptır.
This book certainly has a lot of helpful tips for a salesman. Pointing out what should be obvious is often the most poignant--its discussion of silence, for example. It also has a sequence for a sales presentation that is logical. It may seem cumbersome while reading it, though it is also clearly stated that many steps that are discusses may take a matter of seconds. By following this strategy, a person's presentation could seem a bit canned, but then again, don't they all? I guess that a professional's task is to take a system and never make it seemed canned. And those who sell good products and do have general concern for their clients' well-being can be genuine and still make a sale.
I don't know about the paper version, but the Kindle version of the book needs serious help. The formatting and editing are awful, almost embarrassingly so. Plus, some visuals would be useful for those who learn by seeing.
I am sure that I would be giving this a higher rating if the Kindle version were cleaned up and if I were at a training based on this system where role-playing was involved.
This was a very easy read, both entertaining and informational. The processes and procedures that the author lays out are applicable in all walks of life ... not just business.
The only disappointment that I experienced with this book is his lack of originality in regards to some of his interaction samples. They are the same old classic question and rebuttal lines that have been used in sales training presentations for as long as I've been in business. They are somewhat contrived and wooden and desperately need upgrading.
Having said that, it doesn't detract from the information his is communicating.
I definitely would recommend this for anyone wanting to improve their sales. I'll be going back through this book for years to come.