Media Effects Research: A Basic Overview

by Glenn Grayson Sparks

MEDIA EFFECTS RESEARCH provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.

Genres: School, Read For School, Journalism

288 pages, Paperback

First published October 1, 2001

Reviews

[Scott]

I really enjoyed this book. It was assigned to read as an assignment for my media effects course. My teacher warned us at the outset that it was designed for undergraduates, so I was wary about its relevance for me (I was in a master's program). However, the book is a wonderful introduction into media research, and Sparks is very adept at explaining studies in an interesting way.

Generally, I try to skim readings for their main points. However, Sparks' style is so interesting, I found myself very entertained by what he said. I would recommend it to anyone with even a cursory interest in media effects, but even more for people who would like learning in general.

[Sab H. (YA Bliss)]

Read it for school and was not boring for the most part. I quite enjoyed some of the info! :)