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Successful Direct Marketing Methods
With more than 250,000 copies sold, the classic text on direct marketing is now even better!This thoroughly revised edition of "Successful Direct Marketing Methods "--the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission m ...more
Hardcover, Seventh Edition, 579 pages
Published July 30th 2001 by McGraw-Hill Companies
(first published 1984)
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