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Successful Direct Marketing Methods

3.81  ·  Rating details ·  59 ratings  ·  3 reviews
With more than 250,000 copies sold, the classic text on direct marketing is now even better!This thoroughly revised edition of "Successful Direct Marketing Methods "--the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission m ...more
Hardcover, Seventh Edition, 579 pages
Published July 30th 2001 by McGraw-Hill Companies (first published 1984)
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Jan 27, 2014 rated it liked it
Recommends it for: Marketers, Small Business Owners
Shelves: business, psychology
It's always good to compare what I'm doing against what has been proven to work. ...more
Lori Grant
Mar 29, 2013 rated it really liked it
A should-read book on direct marketing for the knowledge worker, manager, executive, or entrepreneur.
Kyle Shropshire
May 02, 2021 rated it it was amazing  ·  review of another edition
Good introduction but some dated references

I learned a lot about the basics of direct marketing as a beginner. However there were references to downloading paid ringtones, MySpace starting, and average monitor resolution of 640x480 that clearly indicated to me that I also need a more up-to-date reference to validate some points.
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