A Gringo's Guide to Online Hispanic Marketing

by Brian Krogstad, Miles Houck, Anthony Coglianese (Editor)

PROVEN INTERNET BUSINESS & MARKETING STRATEGIES TO CAPITALIZE ON THE EMERGING HISPANIC MARKET

You already know how important an online presence is to your business. Do you know how to create the right online presence to effectively sell and market to those of Spanish or Hispanic origin? They represent a buying power of over 1 Trillion dollars in America alone and are over 12% of the American population or about 54 Million and growing at 50% per year.

This book is the first of its kind and is a “must read” for anybody that wants to learn how to capitalize on one of the most rapidly growing population groups in America that also spans the world. We refer to this group of people as Generation Equis. It is a group very similar to that represented by the term Generation X (born between 1960 and 1980) – with a different twist. Generation Equis refers to those of Spanish or Hispanic origin born after 1960. Because of their common Spanish origin, the X is replaced with Equis, which is the Spanish pronunciation of the letter X.

In this book you will fully understand the opportunity. This is an all in one guide on how to sell and market online as well as specifically to Generation Equis - the right way – leaving your competition in the dust. Topics covered with an emphasis on targeting Generation Equis

- Creating the ultimate Spanish or Generation Equis Friendly website
- Optimizing your website to achieve #1 search engine placement
- Online email and newsletter messaging strategies
- Internet marketing techniques that work
- Social networking opportunities
- Use of news and media to target Generation Equis
- Website analytics to monitor and achieve your online success

Don’t miss your chance to capitalize on this rapidly growing market opportunity. Will your business be prepared or left behind?

132 pages, Kindle Edition

First published March 1, 2010

About the author

Brian Krogstad has had a successful and prolific career as a business development consultant, social media adviser, marketing consultant, and sales expert. Since early 2010, Krogstad has personally advised Criss Angel, the world famous celebrity magician, on aspects of business development, Internet broadcasting, social media, and creative marketing. Throughout his career, he has served as a consultant to various celebrities, publishers, producers, as well as multiple Fortune 500 companies.

Krogstad is bilingual, fluently speaking both English and Spanish. In the past he has lived abroad and worked professionally in Mexico. Krogstad continues to travel to Spain, Puerto Rico, Las Vegas, New York, and Hawaii multiple times throughout the year as a business consultant. He currently lives in California.

Traveling to various countries and discovering new cultures has inspired Krogstad’s unique and creative writing style. Essentially living on airplanes and in hotel rooms, he has ample time to research, author, and develop books and articles of his own to be released to the public upon completion.

Krogstad is putting his final touches on his recently released Dark Application Series, a mobile-technology themed series of science fiction, technothriller books. The first book in the series, The Dark Application: ONE, was released in December of 2012 and is currently being converted into a screenplay.