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The Business Playground: Where Creativity and Commerce Collide
The Business Playground is "the" definitive guide to creativity and innovation
Written by musician/entrepreneur Dave Stewart and branding expert Mark Simmons, "The Business Playground" offers a revealing look at what creativity is and how to apply it in business through an inspiring mix of scientific studies, anecdotes, high-profile interviews, and thought-provoking games that you can play alone or with your co-workers.
"The Business Playground" is not your average business book. Former Eurythmics band member Dave Stewart turns on his rock and roll charm with personal, inspirational stories from his own career as well as interviews with such innovative and influential thinkers as Mick Jagger, Microsoft s Paul Allen, and Twitter s Evan Williams. The legendary Sir Richard Branson makes a guest appearance as the author of the book s foreword where he sets the tone for this quirky, fun, emminently useful guide to creative business thinking.
Whether you re running a one-man show or heading up a multinational corporation, you ll discover new techniques for finding and harnessing your creative abilities and putting them to work for your business in this entertaining book.
"The Business Playground" includes real-world examples of innovation in action, as well as substantial and practical techniques that you can use immediately to aid in creative thinking and problem solving. Play the games at the end of each chapter and you ll learn how
Ask the right questions so you can find the right answers Rediscover, train, and utilize your innate creative abilities Conduct the perfect brainstorm yes, such a thing really does exist Create a work culture that s conducive to creativity Help people collaborate with others within and outside of the organization Kill ideas that aren t working before they waste too much time and too many resources In his foreword Sir Richard Branson says, Dave and Mark s enthusiasm for creativity and how it can be applied in business leaps off every page. "The Business Playground" will bring out the creative child inside all of us and I can t imagine many readers being left uninspired to try it out for themselves. Their mix of insights about creativity, revealing examples, anecdotes, interviews with creative thinkers, and games make for an entertaining and informative read. If you get half as much out of this book as I did, you re in for quite a treat.
Written by musician/entrepreneur Dave Stewart and branding expert Mark Simmons, "The Business Playground" offers a revealing look at what creativity is and how to apply it in business through an inspiring mix of scientific studies, anecdotes, high-profile interviews, and thought-provoking games that you can play alone or with your co-workers.
"The Business Playground" is not your average business book. Former Eurythmics band member Dave Stewart turns on his rock and roll charm with personal, inspirational stories from his own career as well as interviews with such innovative and influential thinkers as Mick Jagger, Microsoft s Paul Allen, and Twitter s Evan Williams. The legendary Sir Richard Branson makes a guest appearance as the author of the book s foreword where he sets the tone for this quirky, fun, emminently useful guide to creative business thinking.
Whether you re running a one-man show or heading up a multinational corporation, you ll discover new techniques for finding and harnessing your creative abilities and putting them to work for your business in this entertaining book.
"The Business Playground" includes real-world examples of innovation in action, as well as substantial and practical techniques that you can use immediately to aid in creative thinking and problem solving. Play the games at the end of each chapter and you ll learn how
Ask the right questions so you can find the right answers Rediscover, train, and utilize your innate creative abilities Conduct the perfect brainstorm yes, such a thing really does exist Create a work culture that s conducive to creativity Help people collaborate with others within and outside of the organization Kill ideas that aren t working before they waste too much time and too many resources In his foreword Sir Richard Branson says, Dave and Mark s enthusiasm for creativity and how it can be applied in business leaps off every page. "The Business Playground" will bring out the creative child inside all of us and I can t imagine many readers being left uninspired to try it out for themselves. Their mix of insights about creativity, revealing examples, anecdotes, interviews with creative thinkers, and games make for an entertaining and informative read. If you get half as much out of this book as I did, you re in for quite a treat.
- GenresBusiness
244 pages, Paperback
First published April 1, 2010
About the author
Dave Stewart
23 books6 followersDavid Allan Stewart is an English musician, songwriter and record producer, best known for Eurythmics, his successful professional partnership with Annie Lennox.] He is usually credited as David A. Stewart, to avoid confusion with other musicians named Dave Stewart. He won Best British Producer at the 1986, 1987 and 1990 Brit Awards.
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Displaying 1 - 9 of 9 reviews
December 17, 2022
Great stuff, would really like to have it in Bulgarian as well!
February 24, 2012
Hands down, my favourite non-fiction book for the year. Or perhaps even favourite non-fiction book, period. Filled with fun exercises to jolt your creativity, quotes and story excerpts, this book is fun and easy to read.
December 19, 2015
Used this book as a textbook for the class I teach at UNCW on Creativity and Innovation. The students seemed to enjoy it. It's humorous (bordering on crass occasionally but most college students don't mind that), extremely colorful, and offers a good overview of applying creativity to business ventures.
It has an app for iPad, which is also good, but the app appears a bit abandoned by its developers. I don't think this is a project they are continuing to update.
The text is co-written by Dave Stewart - one half of the 80's pop duo The Eurythmics - in his first person voice. He has become something of an expert on the intersection between creativity and commerce. Props to Mark Simmons for co-authoring a book in another person's voice and POV. I've done that, it is harder than it seems. I will likely use this book for this course again.
It has an app for iPad, which is also good, but the app appears a bit abandoned by its developers. I don't think this is a project they are continuing to update.
The text is co-written by Dave Stewart - one half of the 80's pop duo The Eurythmics - in his first person voice. He has become something of an expert on the intersection between creativity and commerce. Props to Mark Simmons for co-authoring a book in another person's voice and POV. I've done that, it is harder than it seems. I will likely use this book for this course again.
February 4, 2016
Another self help book for developing creativity. No really new ground is established by this book, as the advice offered are similar to what many others have already said. But if you have not read other books on developing creativity, this one is okay, I guess. I am sceptical about books teaching creativity because I don't believe creativity can be taught. I think creativity is something one is born with. However, if you have innate creative traits, reading ideas from others can spur your own creative juices.
May 25, 2011
absaloutly LOVE IT! i wil defenantly re read it over and oveR! notonly gives u the best business tips...but teachs u the meaning of creativity and how to be creative in busness and explore things u never knew! the outline and cover of the book is soo attractive as well its contents..the 2 authors of the book have a high sence of humer and put a lot of cool fun entertaining games to play not only with ur self...but iwth other ppL! highly recomended!
April 4, 2013
Excellent read, I have both book and Audible version. Will reread and listen to it regularly. Used some of the information in a problem solving class with upper management, they were not buying it until I used some of the creative ideas from the book. The last words I remember hearing as I dismissed the class was "I thought you was sh--ing me, but your legit. Made my day...
January 16, 2012
great coloured creative book!
many ideas spread here and i wish i can read more book like this
also the 5 characters described inside is so cute!
Naoki, Ryota, Bunko, Shiori and Arata are nice chara, however
i think i found them around me
haha
many ideas spread here and i wish i can read more book like this
also the 5 characters described inside is so cute!
Naoki, Ryota, Bunko, Shiori and Arata are nice chara, however
i think i found them around me
haha
January 21, 2013
Tiene ideas interesantes que vale la pena poner en práctica, pero esperaba un poco más del libro
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February 16, 2016How to be creative in business. Summary at http://greatesthitsblog.com/category/...
Displaying 1 - 9 of 9 reviews