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How To Do It Frugally
Your Blog, Your Business: A Retailer's Frugal Guide to Getting Customer Loyalty and Sales-Both In-Store and Online
Blogging is an essential part of a retailer's online marketing plan, yet many retailers avoid it because they dread its intricacies, the time it may consume in their busy schedules, or the unease they feel about finding meaningful material. "Your Blog, Your Business" addresses those fears with nitty-gritty, practical ideas for minimizing each of them. It helps businesses-large or small, online or off-set up a blog, integrate it with their other social networks, and manage it frugally. It gives retailers the benefit of Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own chain of stores and stints as a New York publicist, a retail consultant and journalist. She also runs several blogs of her own and contributes to countless others. It is the second in the Survive and Thrive series for retailers in her USA Book News award-winning HowToDoItFrugally.com books. Her blog for the retail trade is at www.frugalretailing.blogspot.com.
104 pages, Paperback
First published April 30, 2010
About the author
Carolyn Howard-Johnson
45 books331 followersCarolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally Series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. The books in her HowToDoItFrugally Series of books for writers have won multiple awards. That series includes the flagship book now in its third edition and published by Modern History Press, The Frugal Book Promoter and second edition of The Frugal Editor. Both won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. How to Get Great Book Reviews Frugally and Ethically launched to rave reviews from Jim Cox, Editor-in-Chief of Midwest Book Reviews and others:
“How to Get Great Book Reviews Frugally and Ethically [and other books in the series] could well serve as a textbook for a college Writing/Publishing curriculum.”
Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts.
The author loves to travel. She has visited eighty-nine countries and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague.
“How to Get Great Book Reviews Frugally and Ethically [and other books in the series] could well serve as a textbook for a college Writing/Publishing curriculum.”
Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts.
The author loves to travel. She has visited eighty-nine countries and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague.
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Displaying 1 - 3 of 3 reviews
April 17, 2020
Very helpful for those new to blogs on Bloggers
A wealth of ideas which can be used immediately. There are even ideas on how to get ideas! Free Blogger blogs are described with directions. There is an index for quick consultation when making a blog.
A wealth of ideas which can be used immediately. There are even ideas on how to get ideas! Free Blogger blogs are described with directions. There is an index for quick consultation when making a blog.
June 29, 2011
Review for
Your Blog, Your Business
by Joyce White
Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own chain of stores, a stint as a New York publicist, and as a retail consultant and journalist has laid the ground work for her award-winning, How To Do It Frugally Series; as well as this gem of a study guide, Your Blog, Your Business.
No matter whether you are an independent entrepreneur working out of a store or writer managing your own website, social networking and blogging can leave your competitors in the dust. We are no longer depending on money exchanging hand-by-hand; and even big business is now participating in networking, which is one of the most effective means of communicating with large numbers of eager customers.
Besides tips on retailing and getting and keeping customers, Carolyn hits on spicy bits about Google’s free blog, Blogger. Like people, Blogger has as many voices as there are brands of commodities needing to be sold and bought. But, if you’re new to blogging and worried about writer’s block, don’t be. Blogging is just like journaling. Journaling is like talking without being interrupted. If you can journal, you can blog. If you blog, you are a writer. You don’t have to carry the conversation all by yourself. Try some of the ideas below:
· Use guest bloggers with similar focus
· Get partners for your blog, try out permission gadgets
on Blogger to let others post at their convenience
· Recycle old articles, bits and pieces, into new docs
· Use the carnival concept – of providing live links
for your readers to visit (Only get the best with the same focus as yours!)
· Outsource your blogging – trade off with other bloggers
· Suggest readers subscribe, teasing them with whitepapers and regular gratuities
It helps businesses large or small, online or off, to set up a blog, integrate it with their other social networks like your own website, Twitter and/or Facebook. I think her most important lesson is to keep your focus on what you can do for others. Offer incentives for subscribing like white papers or eBooks, present or old.
Recycle the past into the present and give your readers a taste of what it is your selling. Even though it is human nature to want free stuff, it is important to remember, free is the gift that keeps giving back. I highly recommend this book for store retailers, beginning or experienced bloggers and anyone interested in becoming their own boss.
Five Stars for Amazon.com
By Joyce White
Sculpting the Heart Book Reviews
www.wingedforhealing.com
--------------------------------------------------------------------------------
Buy Links for Carolyn's Books
Great Fiction
Purchase THIS IS THE PLACE
and HARKENING at Amazon.
Great Poetry
Purchase TRACINGS (Finishing LIne Press) at Amazon.
Give the gift of poetry with a chapbook from Magdalena Ball's and
My Celebration Series
CHERISHED PULSE: Unconventional Love Poetry
IMAGINING THE FUTURE: Ruminations on Fathers and Other Masculine Apparitions
SHE WORE EMERALD THEN: Reflections on Motherhood
BLOOMING RED: Christmas Poetry for the Rational (Coming soon!)
HowToDoItFrugally Series for Writers
Purchase
THE FRUGAL BOOK PROMOTER
THE FRUGAL EDITOR
GREAT LITTLE LAST MINUTE EDITING TIPS FOR WRITERS
THE GREAT FIRST IMPRESSION BOOK PROPOSAL
Survive and Thrive Series of HowToDoItFrugally Books for Retailers
A RETAILER'S GUIDE TO FRUGAL IN-STORE PROMOTION
FRUGAL AND FOCUSED TWEETING FOR RETAILERS
YOUR BLOG, YOUR BUSINESS
Purchase audios for writers at Tri-Studio.
Most of Carolyn's books are also available for the Kindle reader.
Your Blog, Your Business
by Joyce White
Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own chain of stores, a stint as a New York publicist, and as a retail consultant and journalist has laid the ground work for her award-winning, How To Do It Frugally Series; as well as this gem of a study guide, Your Blog, Your Business.
No matter whether you are an independent entrepreneur working out of a store or writer managing your own website, social networking and blogging can leave your competitors in the dust. We are no longer depending on money exchanging hand-by-hand; and even big business is now participating in networking, which is one of the most effective means of communicating with large numbers of eager customers.
Besides tips on retailing and getting and keeping customers, Carolyn hits on spicy bits about Google’s free blog, Blogger. Like people, Blogger has as many voices as there are brands of commodities needing to be sold and bought. But, if you’re new to blogging and worried about writer’s block, don’t be. Blogging is just like journaling. Journaling is like talking without being interrupted. If you can journal, you can blog. If you blog, you are a writer. You don’t have to carry the conversation all by yourself. Try some of the ideas below:
· Use guest bloggers with similar focus
· Get partners for your blog, try out permission gadgets
on Blogger to let others post at their convenience
· Recycle old articles, bits and pieces, into new docs
· Use the carnival concept – of providing live links
for your readers to visit (Only get the best with the same focus as yours!)
· Outsource your blogging – trade off with other bloggers
· Suggest readers subscribe, teasing them with whitepapers and regular gratuities
It helps businesses large or small, online or off, to set up a blog, integrate it with their other social networks like your own website, Twitter and/or Facebook. I think her most important lesson is to keep your focus on what you can do for others. Offer incentives for subscribing like white papers or eBooks, present or old.
Recycle the past into the present and give your readers a taste of what it is your selling. Even though it is human nature to want free stuff, it is important to remember, free is the gift that keeps giving back. I highly recommend this book for store retailers, beginning or experienced bloggers and anyone interested in becoming their own boss.
Five Stars for Amazon.com
By Joyce White
Sculpting the Heart Book Reviews
www.wingedforhealing.com
--------------------------------------------------------------------------------
Buy Links for Carolyn's Books
Great Fiction
Purchase THIS IS THE PLACE
and HARKENING at Amazon.
Great Poetry
Purchase TRACINGS (Finishing LIne Press) at Amazon.
Give the gift of poetry with a chapbook from Magdalena Ball's and
My Celebration Series
CHERISHED PULSE: Unconventional Love Poetry
IMAGINING THE FUTURE: Ruminations on Fathers and Other Masculine Apparitions
SHE WORE EMERALD THEN: Reflections on Motherhood
BLOOMING RED: Christmas Poetry for the Rational (Coming soon!)
HowToDoItFrugally Series for Writers
Purchase
THE FRUGAL BOOK PROMOTER
THE FRUGAL EDITOR
GREAT LITTLE LAST MINUTE EDITING TIPS FOR WRITERS
THE GREAT FIRST IMPRESSION BOOK PROPOSAL
Survive and Thrive Series of HowToDoItFrugally Books for Retailers
A RETAILER'S GUIDE TO FRUGAL IN-STORE PROMOTION
FRUGAL AND FOCUSED TWEETING FOR RETAILERS
YOUR BLOG, YOUR BUSINESS
Purchase audios for writers at Tri-Studio.
Most of Carolyn's books are also available for the Kindle reader.
August 28, 2011
This book is part of my multi award-winning HowToDoItFrugally series for retailers. Authors are retailers, too. If you'd like to see more reviews, go to www.budurl.com/blogging4retails where you'll see a couple of 5-star review from the likes of author Virgil Jose.
Displaying 1 - 3 of 3 reviews