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Behind The Wheel At Chrysler: The Iacocca Legacy
Exposing the truth behind the fairy-tale of Chrysler's recovery under Lee Iacocca, a reporter reveals that "new" models were remodeled chassis on outmoded platforms; Iacocca spent lavishly while preaching restraint for others; and power struggles undermined productivity. 25,000 first printing.
354 pages, Hardcover
First published June 30, 1995
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