151 Quick Ideas for Advertising on a Shoestring

by Jean C. Joachim

Effective advertising can crush your competition and make your company soar. But for most small businesses, understanding advertising is like learning Chinese—difficult at best. Most entrepreneurs don't know what makes a good headline, how to buy printing, or what media to use. And for businesses with limited budgets, advertising "specialists" cost too much. So who can you turn to for help?Try 151 Quick Ideas for Advertising on a Shoestring. This invaluable book will give your advertising the lift it needs, at a lower cost. Inside you will learn how to find good customers inexpensively and use superior relationship marketing to keep them buying your products. You'll get ideas in all aspects of advertising, from databases and direct mail to Internet and e-mail. See where you can cut corners, and how to get cheap and even free advertising.Put forth in plain language, these ideas are simple to understand and easy to apply. Just one of these tried and tested tips could save your business thousands and thousands of dollars! Ideas such Use testimonials in ads. They are credible advocates for your product or service.Put a preprinted insert in the newspaper. It's cost efficient and can be used for other marketing.Try national cable TV. It is cheaper than local broadcast.Run insert cards with magazine ads. They can increase response four to six times.Trade your products or services with radio stations for air time, instead of buying it.Get a website. It is a global store that is open 24/7, and the consumer expects you will have one.Jean Joachim discovered these secrets and short-cuts from sharpproduction directors, great sales reps, and savvy marketers who used advertising to build successful businesses. Now these money-saving tips are yours in 151 Quick Ideas for Advertising on a Shoestring.

Kindle Edition

First published February 28, 2008

About the author

I've been making up stories for as long as I can remember. When other kids wanted to be doctors, teachers or firemen, I wanted to be a writer.
As soon as I could read, I began devouring books. I'd read anything I could get my hands on, but Louisa May Alcott's "Little Women" and Nancy Drew mysteries were early favorites.
In school, term papers were my favorite homework. While others bemoaned the amount of work involved, I jumped in, burying myself in research and writing the document with care.
Still fiction was my first love. After college and a degree in English, I fell into the world of advertising. After many years in corporate America, I went my own way. Working and raising two kids took all my energy and creativity. But when the youngest went off to school, all the stories ideas in my head came to life. Mac Caldwell and Callie Richards landed in my head and refused to leave. So I told their story. What started as one book has become six. Now I greet my characters every morning at six and jump back into their story, enjoying every minute. I'm blessed to be able to work at something I love. More than 70 books later, I'm still up at the crack of dawn, crafting the tales of the people who live in my head while nursing a cup of tea and a few pieces of black licorice.

Reviews

[محمد حبش · Rating 1 out of 5]

النسخة العربية منه ترجمت العنوان خطأ .. فكلمة اعلان مختلفة عن الدعاية .. يعرض الكتاب فكرة في صفحة تقريبا حول عدة موضوعات متعلقة بالاعلانات .. عموماً لن تجد اسرار هنا وركزت الكاتبة كثيراً على بيئة الاعلانات في السوق الامريكي تحديداً وخاصة البيع المباشر والاعلانات البريدية والكاتالوك وغيرها وهذه الاساليب غير منتشرة لدى العرب لذا لن تجد فائدة عملية فيه انما جيدة كإطلاع .

مأخذي على الكتاب أنه كان فوضوي .. فلو قسمته بحسب موضوعاته وكانت متسلسلة كان أفضل بكثير

www.mhabash.com في مدونتي اكتب عن الاعلان والتسويق و الدعاية، قد يهمك الاطلاع على مقالاتي هناك أيضاً وقد اكتب مراجعة سريعة له

[Mohammed Al-hassan · Rating 1 out of 5]

very bad book !!!