Irresistible Persuasion: The Secret Way to Get to Yes Every Time

by Geoff Burch

"Geoff Burch is the master of persuasion"
―Allan Pease , International bestselling author of Why Men Don't Listen and Women Can't Read Maps This book will change your life. (Is that persuasive enough?) Getting what you want isn't easy. Why? Because most of us have no clear idea what we're looking for a lot of the time. The key to being brilliantly persuasive and influential is knowing exactly what you want before you set out to get it. Irresistible Persuasion presents a process that you can apply to any situation; you choose your starting point and your goal, then just join the dots. It's the only way to make success completely inevitable. Irresistible Persuasion shows you how to entice people to your point of view, how to overcome resistance, how a bit of showbiz can go a long way and why you should always consider the other person when you're negotiating. It's packed with new persuasion and influencing techniques as well as many powerful traditional methods. Geoff Burch is the presenter of BBC TV's All Over the Shop . When he's helped you decide what you want, he'll show you the irresistible way to get it. You won't just get more customers, you'll get more profitable customers.

Genres: Business

245 pages, Paperback

First published July 20, 2010

Reviews

[Jonathan · Rating 2 out of 5]

The title of this book sets out a very bold claim. Unfortunately, however, it fell somewhat short of meeting that.

Whilst some of the 257 pages provided some valuable insights, these were few and far between, with most of the words taken up by what can only be described as 'padding'.

For the price of admission (paid at the time), I wasn't too disappointed; however, at the current £10+ mark, I would stay well clear.

[Elise Thompson · Rating 2 out of 5]

I was hoping there would be something in here about other types of persuasion, but this is actually all about persuading someone in sales or marketing. The advice is good, but narrow and unfortunately not what I was hoping for. The chapter on psychology at the end was worth an extra star though.

[Jolteon · Rating 3 out of 5]

1. Всегда знать конечную цель убеждения
2. Чем больше задаешь вопросов, тем лучше: растет и понимание, и статус
3. Чтобы что-то заполучить часто достаточно ПРОСТО ПОПРОСИТЬ
4. Важно ко всем людям относиться хорошо, вне зависимости от их должности
5. Нельзя ничего "втюхивать", но если товар качественный и ты уверен, что покупка поможет клиенту - нужно убедить его совершить покупку
6. Звонками ничего не продашь: они нужны, чтобы назначить встречу и/или вытянуть максимальное кол-во полезной инфы
7. Грамотная формулировка вопроса/предложения может кардинально поменять все (пример с открытыми и закрытыми вопросами)
8. У людей в общем 8 потребностей (подчинение, доминирование, причастность, агрессия, себялюбие, мотивация), 1 из которых особенно акцентирована, вокруг нее и надо играть
9. Если человек с вами соглашается и хвалит продукт, значит он не собирается ничего покупать, иначе он бы начал искать минусы
10. Очень эффективна конструкция "если - тогда" в купе с тем фактом, что никогда нельзя идти на уступку просто так: "если я предоставлю скидку 15%, тогда вы закажете товар прямо сейчас?"

[Mayank Sharma · Rating 1 out of 5]

Ever read a book which takes 50 page to set the context? Absolutely Verbiage. There are around ten thousand stories and incidents which author has described trying to prove his point which is so “bleeding obvious”.( He hates this word). I gave up after completing around 40% of book as it was really not going anywhere.

I listen around 15 books a year and this is by far the worst one I ever listened in last three years.