Milestones in Mass Communications Research: Media Effects

by Shearon A. Lowery

Offers students a excellent grounding in communication research and theory spanning a 60-year period.

472 pages, Hardcover

First published January 1, 1983

Reviews

[Chris]

Interesting information and understandable presentation.

[Ben]

This is the only textbook for a class I've read cover to cover, and I hated every minute of it.

[Biddy Rathi]

ll