Sequencing: Deciphering Your Company's DNA

by Michael Metzger

Watson and Crick discovered the human DNA. What made the difference was deciphering it. Like the human body, every organization has a DNA. What will make the difference is not seeing it, but sequencing it. It's the key to long-term success at innovation. Sequencing, written by business consultant Michael Metzger, explores what is required for a company to develop a culture that promotes innovation for the long haul. Harvard's Clayton Christensen reports that few companies have the capacity to innovate. The more success a company achieves, the harder it is for the company to innovate. And yet the reality is that companies innovate or die. Metzger outlines the steps necessary to sustain innovation - the culture, conscience, and C-level leadership required. It begins by having an accurate assessment of human nature and reality. Institutional leaders ignore this book at their peril.

Genres: Leadership

214 pages, Paperback

First published April 29, 2010

Reviews

[Bob Robinson · Rating 3 out of 5]

Interesting take on how to reframe issues that we face in the business world. It's an oddly structured book, and so at first I couldn't figure out what Metzger was attempting to do. But his overarching premise is very helpful.

[Hank · Rating 5 out of 5]

If you want to consider what makes our organizations tick, think through this compelling inquiry into the social & spiritual mechanisms of our inner selves. Highly recommend.