Qualitative Research in Business & Management

by Michael D. Myers

In this advanced textbook, Michael Myers brings a wealth of insight to the research process. Combining abstract and theoretical considerations with those of a practical nature, such as tips for interviewing or for the final stage of writing up, Myers establishes an expansive resource for those involved in qualitative research that will aid them from start to finish.

296 pages, Paperback

First published November 3, 2008

Reviews

[Petras Lenkutis · Rating 5 out of 5]

Great guidebook into field of qualitative research. Defines research process, gives clear structure and overview of the options. Although bit more on theoretical side and other research methods can be found better described in other books, but this one gives clear grounding for starting business and management research.