This book is written by the domestic famous CG experts, introduces the methods and relative skills of using 3DS Max and the synthesis software of the later stage to create animation and special effect in the commercial ads. It uses the perfect case teaching method to do the explanation, including modeling, material, lighting, animation, rendering and composition in the later stage, as well as a total of 5 large commercial cases. When explaining, the author integrates the3D technology and art expression into every instance. This makes the readers able to enhance three-dimensional artistic accomplishment after achieving case effect at the same time, so we can achieve the learning effect of drawing inferences.This book is suitable for the CG animation fans who want to create unique works which are full of personality unique works through learning 3ds Max , as well as the training books of the training institutions which are major at animation and advertisement.