Product Information Management for Mass Customization: Connecting Customer, Front-office and Back-office for Fast and Efficient Customization

by Cipriano Forza, Fabrizio Salvador

Successfully managed product information for mass customization avoids disclosure of how these systems work. This is the first book to provide a holistic recognition of the essential aspects of an IT-supported product configuration system. It reveals the basic building blocks of these systems and their operational and strategic implications.

241 pages, Hardcover

First published November 28, 2006