Licensing Royalty Rates, 2010 Edition

by Gregory J. Battersby, Charles W. Grimes

Knowing the going royalty rate for virtually any product is as simple as reaching for the newly published Licensing Royalty Rates, 2010 Edition . This information-packed report details the royalty rates for over 1,500 products and services in ten lucrative licensed product categories art, celebrity, character and entertainment, collegiate, corporate, designer, event, sports, nonprofit and music. Setting a royalty rate too high can scare away potential licensees, while accepting a lower rate can cost licensors hundreds of thousands of dollars. Licensing Royalty Rates, 2010 Edition provides all the information you need to calculate the right rate every time. The data in Licensing Royalty Rates is compiled using information from the U.S. Patent and Trademark Office. After careful review by a blue-ribbon panel of expert licensing consultants uniquely qualified to know what the appropriate rate range is for specific properties in each licensing category, the information is organized into four time-saving sections that give researchers fast access to comprehensive statistical and analytical This detailed information gives both beginning and more experienced licensing professionals the confidence needed to negotiate the maximum allowable rate regardless of the product, the market and the parameters of the specific deal itself.

488 pages, Paperback

First published March 21, 2000