Selling Online: Canada's Bestselling Guide to Becoming a Successful E-Commerce Merchant

by Jim Carroll, Rick Broadhead

Despite some well-publicized hiccups, e-commerce remains an incredibly powerful and lucrative channel for businesses both small and large. Selling Online is the leading authority for Canadians who want to build online retail enterprises that will last. Updated to reflect the most current tools, information, and success strategies, this hands-on book continues to provide everything necessary to launch a successful online storefront solution, including improved security, innovative marketing strategies, and critical mistakes to avoid.

E-commerce success is not as easy as was once thought, but the information in Selling Online makes it possible.

352 pages, Paperback

First published September 1, 1999