Selling Online: How to Become a Successful E-Commerce Merchant

by Jim Carroll, Rick Broadhead

Whether your organization is large or small, Selling Online is a perfect resource for any employee or entrepreneur interested in building a successful, profitable, and sustainable online retail business. In Selling Online, Carroll and Broadhead discuss what makes an online business fail or triumph. From the nuts and bolts of how to build a site to an in depth look at merchant accounts, a systematic business plan walks you through the complex issues of doing business over the Internet.

576 pages, Paperback

First published September 1, 1999