Cultural Critique and the Global Corporation

Tracking Globalization

by Purnima Bose (Editor), Laura E. Lyons (Editor), Christopher Newfield (Afterword)

This book examines the stories that corporations tell about themselves―and explores the powerful influence of corporations in the transformation of cultural and social life. Six case studies draw on CEO memoirs, annual reports, management manuals, advertising campaigns, and other sources to analyze the self-representations and rhetorical maneuvers that corporations use to obscure the full extent of their power. Images of corporate character and responsibility are intertwined with the changes in local economy, politics, and culture wrought by globalization and neoliberalism. The contributors to this volume describe the effects of specific corporate practices on individuals and communities and how activists and academics are responding to labor and environmental abuses.

Genres: Cultural Studies

248 pages, Paperback

First published December 22, 2009

Reviews

[John · Rating 5 out of 5]

Purnima is a prof here. Some essays are stronger than others, but there are several excellent pieces. Merges cultural studies and literary/cultural analysis with critiques of transnational corps. You'll feel so guilty every time you want a Coke.