Fundamentals of Media Effects

by Jennings Bryant, Susan Thompson

Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course. The book is divided into three sections. Section 1, Overview and History , provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts , includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research , delves into the specific areas of inquiry.

416 pages, Paperback

First published September 13, 2001

Reviews

[Kristine Hegle]

Read for uni.

[Pamela · Rating 4 out of 5]

Really appreciated their revised history of media effects reasearch. Unlike other mass commmunication books, this one is lighter but still very comprehensive.