What do you think?
Rate this book
Building Buzz: How To Reach And Impress Your Target Audience
In today's cutthroat economic environment, professionals of every description must discover the secrets of elevating themselves above the competition. Building buzz through free media is the most efficient and effective way to attract prospects, gain client loyalty, and develop an aura of prestige. Marisa D'Vari, one of the nation's leading expert strategists on media promotion, offers fresh "insider secrets" on how to establish credibility via media interviews. Filled with tips, checklists, summaries, and colorful "success story" anecdotes, Building Buzz shows you how to quickly achieve a certain "celebrity status" that will attract clients like a magnet. Even better, you will learn how to turn these interviews into a powerful credibility machine that works 24 hours a day, 7 days a week. Expand your client list, enhance your credibility, and explode your profits with this dynamic, essential resource.
253 pages, Paperback
First published November 30, 2004
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 2 of 2 reviews
April 29, 2013
Google:
Publicity Club Portland Oregon
RTIR radio/TV interview report
Chase’s calendar of events
Assignments:
• Carry notebook with media contacts
• Create and refine running list of story ideas
• Take one story idea and position it to suit target demographic. Pitch to reporter tying in what you want to promote.
• I.D. 3 TV Talk shows on which you can appear
• Watch shows and ID most strategic way to make a pitch
• Begin to assemble media kit
• Wear outfit at network party that conveys your image persona
• Write out goals for next 6 months – people you need, networks that have them.
•
Headlines that get read
1. Lead with a number followed by … tips or ways
(I.E. 4 guys that make dicks erect.)
2. # followed by “mistakes often made”
3. Feature strong benefit in headline
4. Address problem and provide solution
5. How to _________ I.E. ____________________________
Get How to get a grammy
Avoid How to avoid bombs
Start How to start defeating fear
Become How to become a grammy nominee
Have How to have a grammy
Begin How to begin a world tour
Stop How to stop fear
End How to end fear
Enjoy How to enjoy love
Sub headlines
13 words or less
Fresh, descriptive words that show relevance not repeat words from headlines
Email subject line (five words or less)
Review topic/hook/1st sentence in pitch body
Think like media person
1. How does ‘this’ relate to my column?
2. How can ‘this’ help my readers?
3. How is ‘this’ a trend or concern?
4. Why does ‘this’ audience need to know ‘this’?
Follow-up phone script
“John Smith Here, 212-555-5555. Last week I sent you a story idea for XYZ, But there is breaking news in this subject I want you to know about. Again, John Smith 212-555-5555.” (D'Vari, 2005)
In this way you are not bothering the media, instead you are informing and updating them.
Media Directories
Public Library
Bacon’s
Burrelle’s
Gebbie Press
Gale’s
On-line
Personal database
Google search
Media
A-list: Most desirable contacts. Ones that reach target or look good/glossy
B-list: Smaller publications. P.E./and others that lack glamour but are read by colleagues and clients.
C-list: Anyone else.
Practice pitch on B-list first. Fix pitch issues and then call A-list.
Approach C-list when A-list gets on it – as they (C-list) will think it is a trend.
Ch. 1 summary
1. ID target audience
2. Focus on hook
3. Develop 6th sense for timely and appropriate
4. Read papers for inspirations
5. Evergreen stories with twist (seasonal stuff)
6. Read financial index and tie in with your promo
7. Survey
8. Listen to questions for ideas
9. HEADLINE
10. Tips & lists, content rich, get read
Assignment:
1. Get list of Media folk
2. Create/refine series of story ideas
3. Take one idea and position to suit demographic of media
4. Double check best contact and method preferred before sending
5. Create follow-up script with “Breaking News”
Ch. 2 No or Low-cost ways
1. Discover Publications read by target audience
2. Read Publications read by target audience
3. Get contact info of Publication
4. Offer yourself as expert source to journalists of Publication
List your three classes of publications – A. = Best, B. = secondary C. = all others
Pitch B. then fix pitches before going to your A. list. Then after that hit the C. list.
AS AN EXPERT
1. Track writers that cover your niche and feature experts.
2. Write a little email to them
In subject line: I.E. comment about their previous article (feedback on your XYZ article, etc.)
Get to the point FAST! “I enjoyed your XYZ article and noticed you cover the ABC field. As an expert on ABC, I would be happy to assist you, should you want advice in the future.”
Provide web-links to bios
NO attachments – first time emails with attachments usually get trashed since they might be spam with viruses.
ADD – short bullet list of ideas
Do NOT snail mail anything
Take at least 7 minutes before talking to journalists on the phone. Also ask a bit about what the story is that they are working on or want.
Given subject matter, what are your three key points?
What is your supporting evidence/facts?
Ch. 3 RADIO
Offer free tickets on the air
Have contest for more expensive items
Plan a core message and break it down into three key message points
Create and prefect sound bites
Brainstorm/prep for worst possible questions
SPINE 1. Strategy 2. Partnership 3. Image 4. Nerve 5. Exit - The five points of a project.
p. 129 7 Points of Contact
1. Print: Newsletters, electronic newsletters and personal cards
2. Postcard campaign
3. Inexpensive holiday gifts
4. Free internet downloads of valuable material/information and your website
5. Free teleclass
6. Email articles of interest
7. ?
POD Publish On Demand (Easiest / inexpensive way to publish your book)
Call Ted Magnusen from WriteTime as this is what he did.
See or go to Toast Masters, Encyclopedia of Associations
p. 170 Titles for Books
How to _____________ So You Can ______________________
The power of ___________ ______________ (positive thinking, etc.)
“K” sound catches ear. I.E. Fashion Chic meets Techno Geek
Titles that rhyme: Face the New Year without Fear
Titles with CHIAROSCURO (a contrast between black and white)
I.E. The Rise and Fall The Best and Worst
p. 188 How to sell from the platform without sounding like a sales person
1. Hold book in hand
2. Give sample of book away
3. Have enlarged poster standing behind you
4. Have inviting sales table ready
5. Have bullet list of benefits posted
6. Leave order forms
MY MEDIA ROOM
p. 214-216
1. Bio / updated
2. Picture of self/ several resolutions 300 DPI or better (possibly with famous people)
3. Valid titles: BS/ BM+M etc.
4. Interviews: FAQ’s (Frequently Asked Questions page.)
5. Library of articles: Written by you or written about you
6. Press release: DO IT NOW!
7. List Radio & TV interviews
8. Running list of Story ideas
9. Video clip of you in interview/TV
10. Audio clip of you on radio
11. Prestigious endorsements (Linda Lee Michelet, Patrick Burke)
12. Future Speaking Engagements
Publicity Club Portland Oregon
RTIR radio/TV interview report
Chase’s calendar of events
Assignments:
• Carry notebook with media contacts
• Create and refine running list of story ideas
• Take one story idea and position it to suit target demographic. Pitch to reporter tying in what you want to promote.
• I.D. 3 TV Talk shows on which you can appear
• Watch shows and ID most strategic way to make a pitch
• Begin to assemble media kit
• Wear outfit at network party that conveys your image persona
• Write out goals for next 6 months – people you need, networks that have them.
•
Headlines that get read
1. Lead with a number followed by … tips or ways
(I.E. 4 guys that make dicks erect.)
2. # followed by “mistakes often made”
3. Feature strong benefit in headline
4. Address problem and provide solution
5. How to _________ I.E. ____________________________
Get How to get a grammy
Avoid How to avoid bombs
Start How to start defeating fear
Become How to become a grammy nominee
Have How to have a grammy
Begin How to begin a world tour
Stop How to stop fear
End How to end fear
Enjoy How to enjoy love
Sub headlines
13 words or less
Fresh, descriptive words that show relevance not repeat words from headlines
Email subject line (five words or less)
Review topic/hook/1st sentence in pitch body
Think like media person
1. How does ‘this’ relate to my column?
2. How can ‘this’ help my readers?
3. How is ‘this’ a trend or concern?
4. Why does ‘this’ audience need to know ‘this’?
Follow-up phone script
“John Smith Here, 212-555-5555. Last week I sent you a story idea for XYZ, But there is breaking news in this subject I want you to know about. Again, John Smith 212-555-5555.” (D'Vari, 2005)
In this way you are not bothering the media, instead you are informing and updating them.
Media Directories
Public Library
Bacon’s
Burrelle’s
Gebbie Press
Gale’s
On-line
Personal database
Google search
Media
A-list: Most desirable contacts. Ones that reach target or look good/glossy
B-list: Smaller publications. P.E./and others that lack glamour but are read by colleagues and clients.
C-list: Anyone else.
Practice pitch on B-list first. Fix pitch issues and then call A-list.
Approach C-list when A-list gets on it – as they (C-list) will think it is a trend.
Ch. 1 summary
1. ID target audience
2. Focus on hook
3. Develop 6th sense for timely and appropriate
4. Read papers for inspirations
5. Evergreen stories with twist (seasonal stuff)
6. Read financial index and tie in with your promo
7. Survey
8. Listen to questions for ideas
9. HEADLINE
10. Tips & lists, content rich, get read
Assignment:
1. Get list of Media folk
2. Create/refine series of story ideas
3. Take one idea and position to suit demographic of media
4. Double check best contact and method preferred before sending
5. Create follow-up script with “Breaking News”
Ch. 2 No or Low-cost ways
1. Discover Publications read by target audience
2. Read Publications read by target audience
3. Get contact info of Publication
4. Offer yourself as expert source to journalists of Publication
List your three classes of publications – A. = Best, B. = secondary C. = all others
Pitch B. then fix pitches before going to your A. list. Then after that hit the C. list.
AS AN EXPERT
1. Track writers that cover your niche and feature experts.
2. Write a little email to them
In subject line: I.E. comment about their previous article (feedback on your XYZ article, etc.)
Get to the point FAST! “I enjoyed your XYZ article and noticed you cover the ABC field. As an expert on ABC, I would be happy to assist you, should you want advice in the future.”
Provide web-links to bios
NO attachments – first time emails with attachments usually get trashed since they might be spam with viruses.
ADD – short bullet list of ideas
Do NOT snail mail anything
Take at least 7 minutes before talking to journalists on the phone. Also ask a bit about what the story is that they are working on or want.
Given subject matter, what are your three key points?
What is your supporting evidence/facts?
Ch. 3 RADIO
Offer free tickets on the air
Have contest for more expensive items
Plan a core message and break it down into three key message points
Create and prefect sound bites
Brainstorm/prep for worst possible questions
SPINE 1. Strategy 2. Partnership 3. Image 4. Nerve 5. Exit - The five points of a project.
p. 129 7 Points of Contact
1. Print: Newsletters, electronic newsletters and personal cards
2. Postcard campaign
3. Inexpensive holiday gifts
4. Free internet downloads of valuable material/information and your website
5. Free teleclass
6. Email articles of interest
7. ?
POD Publish On Demand (Easiest / inexpensive way to publish your book)
Call Ted Magnusen from WriteTime as this is what he did.
See or go to Toast Masters, Encyclopedia of Associations
p. 170 Titles for Books
How to _____________ So You Can ______________________
The power of ___________ ______________ (positive thinking, etc.)
“K” sound catches ear. I.E. Fashion Chic meets Techno Geek
Titles that rhyme: Face the New Year without Fear
Titles with CHIAROSCURO (a contrast between black and white)
I.E. The Rise and Fall The Best and Worst
p. 188 How to sell from the platform without sounding like a sales person
1. Hold book in hand
2. Give sample of book away
3. Have enlarged poster standing behind you
4. Have inviting sales table ready
5. Have bullet list of benefits posted
6. Leave order forms
MY MEDIA ROOM
p. 214-216
1. Bio / updated
2. Picture of self/ several resolutions 300 DPI or better (possibly with famous people)
3. Valid titles: BS/ BM+M etc.
4. Interviews: FAQ’s (Frequently Asked Questions page.)
5. Library of articles: Written by you or written about you
6. Press release: DO IT NOW!
7. List Radio & TV interviews
8. Running list of Story ideas
9. Video clip of you in interview/TV
10. Audio clip of you on radio
11. Prestigious endorsements (Linda Lee Michelet, Patrick Burke)
12. Future Speaking Engagements
July 23, 2010
If you've ever read a book or article about promotion or marketing, then Marisa D'vari's "Building Buzz" book won't provide you with a lot of new and groundbreaking information, however, what I enjoyed about her book was that it takes a lot of great info that I liked in other books and condenses it into one title.
Whereas I had two or three other books with excellent sections on how to market via TV and radio, I now have a centralized reference book that contains similar info that will replace the others on my shelf.
Short and to the point, "Building Buzz" has a great index that allows you to quickly and efficiently find the info you need in order to continue your marketing plan.
Broken down into 10 chapters about building buzz for your product, you will become familiar with how to promote yourself using print media, radio interviews, TV interviews, networking, public speaking, article writing, and online promotion.
If you're overwhelmed by the ideal of marketing yourself or your product, then "Building Buzz" is a great place to start. The ideas within are easily understandable and provide plenty of real world success stories to keep you motivated.
Whereas I had two or three other books with excellent sections on how to market via TV and radio, I now have a centralized reference book that contains similar info that will replace the others on my shelf.
Short and to the point, "Building Buzz" has a great index that allows you to quickly and efficiently find the info you need in order to continue your marketing plan.
Broken down into 10 chapters about building buzz for your product, you will become familiar with how to promote yourself using print media, radio interviews, TV interviews, networking, public speaking, article writing, and online promotion.
If you're overwhelmed by the ideal of marketing yourself or your product, then "Building Buzz" is a great place to start. The ideas within are easily understandable and provide plenty of real world success stories to keep you motivated.
Displaying 1 - 2 of 2 reviews