Issues Management: Corporate Public Policymaking in an Information Society

by Robert L. Heath, Richard Alan Nelson

In this paperback edition of a landmark volume, the authors have made the first in-depth analysis of a new management technique from the standpoint of communication theory. This book is a major contribution to the development of issues management, created for the benefit of senior executives. The authors have created a new issues management communication model, which is both an important contribution to theory and an excellent guide for the practitioner.

288 pages, Paperback

First published December 1, 1985

About the author

Robert Lawrence Heath