HBR Case Studies: Marketing Through Minefields

by Harvard Business School Press (compiler)

Marketers today face growing expectations, but face the same basic how can you offer customers what they really want? Is your brand strong enough to compete globally? How can you satisfy different customers without appearing to play favorites?

See how leading marketing experts weigh in on these and other crucial questions and find answers to your toughest challenges in this collection of the most popular Harvard Business Review cases.

Genres: Business

187 pages, Paperback

First published December 2, 2008