Inside Fortress Europe: Strategies for the Single Market

by Colin Egan, Peter McKiernan

This book is essential reading for anyone from any company doing business in the European single market. It describes how companies outside of Europe have developed strategies to compete successfully in this turbulent European market. The authors reveal how to meet the challenges of the new European market, highlighting key strategic and operational issues and proposing an agenda for action.

227 pages, Hardcover

First published December 1, 1993