Small Business Management: An Entrepreneur's Guidebook [with CD Business Plan Templates]

by Leon C. Megginson, Mary Jane Byrd, William L. Megginson

Small Business An Entrepreneur's Guidebook, 4e, takes a practical, down-to-earth approach to planning, organizing, and managing a small business. While based on current research, theory, and practice, the material is presented from a “how-to” perspective, with many practical examples and applications from the business world. This text also explores arguments both for and against owning a small business. All three authors, Megginson, Byrd and Megginson, have had meaningful experience in the “real world” as an owner, manager or employee of one or more small businesses.inesses.

608 pages, Paperback

First published January 1, 1994

About the author

Megginson stayed on the LSU faculty, rising to Full Professor in 1960, before being named Professor Emeritus upon his retirement in 1977. While at LSU, Leon published some 100 articles and won numerous awards for teaching and research.
Leon served as President, Southwestern Social Science Association (1962); President, Southern Management Association (1973-1974); Founding President, North American Case Research Association (1980); and Chair, Management History Division of the Academy of Management (1983). A member of several honor societies, including Phi Kappa Phi, Beta Gamma Sigma, and Pi Gamma Mu, Leon was a Fellow of the Academy of Management (1973), the North American Case Research Association (1990), and the Southern Management Association (1995).

Reviews

[Deniss Ojastu · Rating 4 out of 5]

A well-structured textbook on small firm management covering all major functional aspects that a small venture owner needs to know - from operating resources to employing to basics of financial management. It is quite easy to read, contains several useful models and many relevant examples.

Although I read an international edition, it was very U.S.-focused, or, to be more precise - South-U.S.-focused. The authors often express their politically biased (often anti-governmental) opinions which distract attention from more relevant general topics. Several examples are quite outdated - although I read the sixth edition from 2009, quite many cases and illustrations stemmed from the end of the 1990s - beginning of the 2000s.

But in general, it is worthwhile reading for anyone interested in starting and managing a new venture - particularly, chapters 5-15 (out of 17).

[Rsality Bosque · Rating 5 out of 5]

i want read this book