Twenty-Six Ways of Looking at a Blackberry

by John Simmons

A unique and entertaining approach to business writing. The author takes a piece of business writing and rewrites it in 26 ways, for example as a fairy story; written in the style of Dickens; as a letter to a friend. He explores how everyone involved with communicating a brand's values - marketers, advertisers, PR - can reach their full potential.

240 pages, Paperback

First published April 1, 2009

Reviews

[gramakri]

A must read book for all business communicators like brand managers, marketers, advertisers, copywriters, PR people and also for anyone interested in creative writing !
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