Brilliant Copywriting: How to craft the most interesting and effective copy imaginable (Brilliant

by Roger Horberry

If youve ever struggled to craft a persuasive message that really hits the spot youll know its harder than it looks. Wouldnt it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, thats exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. Its the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.

Genres: Writing

176 pages, Paperback

First published July 23, 2009

Reviews

[Arash Narchi · Rating 5 out of 5]

Highly actionable quick read on copywriting. Really enjoyed it.

[One · Rating 4 out of 5]

Not a bad book on copywriting! While I didn't learn anything new, I still enjoyed reading it. There's some good info in here for beginning copywriters. I also liked the interviews at the end. It's worth reading if you are a copywriter or want to become one.

[David Adhira · Rating 5 out of 5]

Simply thought provoking, creatively stimulating, mostly fun to read, and so insightful. At least to a beginner such as myself.

[Nicole Morzières · Rating 4 out of 5]

This book is a delightfully digestible overview of copywriting and includes some engaging tips. Despite its boastful title, Mr. Horberry's manual is an unpretentious, pleasant, and informative read.

[Nathanael Coyne · Rating 4 out of 5]

Highly interesting, readable and concise guide to everything about writing. Mainly geared around paid copywriting work but applies to any sort of writing. Everything from content structuring to being creative and setting up the right environment. I like the tip about putting it off and just researching until you're absolutely impatient to get into it and then just letting loose. Many of the ideas contradict previous assumptions about best practice in writing. Highly recommended reading for pretty much everyone! You'd expect an expert in writing to write well - and Roger Horberry is a great writer. It's a thin book but jam-packed with goodies. Not a single wasted or surplus word.

[Cynthia · Rating 4 out of 5]

Brilliant and brief. A good way to get started in the world of copywriting and remembering John E. Kennedy, father of copywriting. His model of salesmanship-on-print and everything he stands for seems to have been forgotten by contemporary advertising. Want an example? One word: "simples". Ugh.