Flying High in a Competitive Industry: Secrets of the World's Leading Airline

by Loizos Heracleous, Jochen Wirtz, Nitin Pangarkar

Soar to the top of your industry with SIA's unbeatable strategies!

Singapore Airlines (SIA) is considered by most experts the best-run airline in the world. Year after year, the company manages to sustain its innovative initiatives and cutting-edge strategies in the face of increasing cost pressures, industry crises, and the constant push towards commoditization. How has SIA outperformed the competition for decades, in a notoriously difficult industry?

More importantly, how can "you" put your own company on the same trajectory?

"Flying High in a Competitive Industry" provides the tools you need to design a strategy that will launch your organization to the forefront of its industry by revealing the secret to SIA's remarkable success. The company has developed a careful balance of Cost-effective excellence in service Keen insight into economic trends Unrivaled ability to recognize corporate misalignment Extraordinary human resource practices

"Flying High in a Competitive Industry" gives you the inside secrets for how to outperform the competition at every turn and find vast profits on a consistent basis--even in industries where no one is making money.

268 pages, Hardcover

First published December 1, 2006

Reviews

[Iang95ify . · Rating 4 out of 5]

Gives a detailed analysis into SIA's operations, human resource and training for its advantage in purchasing aircraft, while the industry is cut throat and tough to succeed. Looks into the SIA's overall corporate structure - where it is fairly self-sufficient, author applies various business frameworks such as the McKinsey 7S and the Porter's five forces to show how SIA succeeds. Story of SIA mirrors that of Singapore, where it is committed to excellence and will continue to stay at the forefront despite intense competition from budget and premium airlines.

[Strategos · Rating 5 out of 5]

This is a well researched book on Singapore Airlines. The authors have done a great job presenting their findings in a way that will appeal to academics, students of management and executives. Highly recommended.

[Divya Gonnabathula · Rating 3 out of 5]

The book gives a comprehensive idea about the structure of the airline industry. I read this after reading "Simply Fly", by Capt. Gopinath, and is a good book to be read after it!

[Scarlet Risque · Rating 5 out of 5]

On appearance it looks like a business case study book, on deeper introspection these situations can be applied to any business that you operate or work in. Service excellence goes way beyond any other mode. Customers are always first, production is a result of consumer demand. This book shifted my mindset in the way I adjust my produce and service offerings to those of the customer wants. One of the most insightful behind closed doors case studies that are easily applicable.

[Paul]

Prof Gail Taylor recommends, about Singapore Airlines

[Edward Wong]

Nothing new, nothing inspiring. If you are keen in reading something about customer service, reading something else.

[Perttu Paloheimo · Rating 4 out of 5]

Tehokas esitys siitä mitä palvelumarkkinoinnin pitäisi olla.