Guide to Writing for Social Media

by Centers for Disease Control and Prevention

As a health communicator, you craft health and safety messages that can have a profound impact on the public. Using social media, these messages can reach more audiences and have an even greater impact on the public. This Guide aims to assist you in translating your messages so they resonate and are relevant to social media audiences, and encourage action, engagement, and interaction. It is largely tactical, giving you specific ways to write for social media channels. Although a wide variety of social media tools exist, this Guide will focus on three specific Facebook, Twitter, and text messages (short message service, or SMS).

58 pages, Paperback

Published March 12, 2015