Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement

by Michael Calogridis

This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

199 pages, Hardcover

First published December 15, 2009

About the author

Mike Calogridis was born and raised in Northern New Jersey. He attended college at Franklin and Marshall College in Lancaster, PA and graduate school at the University of San Diego in San Diego, CA. He has worked in finance, marketing and pricing for a majority of his career for Hearst Magazines, FedEx, ATT and Philips Healthcare. He currently is a Principal for The Pricing Practice in Seattle, WA. The Pricing Practice is a leading boutique consulting firm concentrating on design, implementation"