Strategy in a Week

by Bob Norton, Ray Irving

This book exposes the past, present, and future of strategy, covering how strategy has changed, what it is and what it isn't, what leading management thinkers say about strategy; case studies of strategies great and small, how to develop a strategy in tune with today's markets, and the key elements in turning strategy into action.

96 pages, Paperback

First published November 1, 2002