The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World,

by Satish Nambisan, Mohanbir Sawhney (Contributor)

All the talk about open innovation and externally-focused innovation assumes that one size fits all in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects driven by a large firm. As the landscape of network-centric innovation becomes more diverse and more confusing, there is a desperate need to structure the landscape to better understand different models for network-centric innovation. This book brings clarity to the confusion. Further, it argues that managers cannot rely on anecdotal success stories they read about in the press to implement a network-centric innovation strategy. They need rigorous and analytical advice on what role their company should play in an innovation network.

302 pages, Paperback

First published October 12, 2007

Reviews

[Navneet Bhushan · Rating 4 out of 5]

First time when I read this book around 2011 I was reading many other material on networks including network centric warfare and social network models of Watts and Barabasi. Also there was a general, well, I would say a discomfort with management school books.

I read it again now. This time to validate and verify my own thesis of what the authors talk about network centric innovation. There are some interesting points - the 4 models of network centric innovation they describe are, for example. Global Brain I think somehow was non sticky title to the book.
Ideally the book should have been called network centric innovation.

The framework perhaps may be a starting point for any. Company who wants to explore but if one really need to explore and exploit the framework itself need to be expanded to many other dimnsions as well.

[E · Rating 4 out of 5]

The idea of the “Global Brain” is not brand-new. However, as India’s and China’s economies continue to expand, and as their workforces’ technical expertise booms, this concept is becoming increasingly important in the business world. Modern companies must tap into ideas, talent and technology from around the globe to stay competitive. Satish Nambisan and Mohanbir Sawhney present a framework for thinking about and using “network-centric innovation” (NCI) in your firm. Although they intend their book to be practical, readers may find it more theoretical. The authors explain their models clearly, using helpful metaphors and anecdotes, but it will be up to you to find a way to implement them. getAbstract recommends this book to executives, research and development professionals, and managers who want to close the gap between “the desire to innovate and the ability to innovate.”

[Leader Summaries · Rating 5 out of 5]

Desde Leader Summaries recomendamos la lectura del libro El cerebro global, de Satish Nambisan y Mohanbir Sawhney.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: innovación, innovación, desarrollo y cambio.
En el siguiente enlace tienes el resumen del libro El cerebro global, Nuevas formas de innovar en un mundo interconectado: El cerebro global