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Principles of Microeconomics
"Showing the power of economic tools and the importance of economic ideas, this fourth edition of Principles of Microeconomics continues to focus on what is truly important for students to learn in their first microeconomics course. With an engaging approach to the study of the economy, the text returns to applications and policy questions as often as possible, encouraging students to relate economic theory to their own experiences. Designed particularly for students in Australia and New Zealand, the new edition incorporates contemporary topics such as global warming, outsourcing, work quality, poverty and immigration"--Provided by publisher.
- GenresEconomics
559 pages, Paperback
First published January 1, 2008
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16 people want to read
About the author
Joshua Gans
35 books20 followersJoshua Gans is a Professor of Strategic Management and holder of the Jeffrey S. Skoll Chair of Technical Innovation and Entrepreneurship at the Rotman School of Management, the University of Toronto (with a cross-appointment in the Department of Economics). Joshua is also Chief Economist of the University of Toronto's Creative Destruction Lab.
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Displaying 1 of 1 review
July 1, 2018
Super well written and a must-read for anyone interested in any of the social sciences and human behaviour. Well-researched with relevant contemporary examples and relatively easy to follow along with (especially if you're undertaking an Economics unit). From explaining how Ford's $5 wages actually raised profits to discussing why attractive people tend to be paid more, the authors have done an amazing job at delivering engaging content.
The one section I did find slightly irksome was titled "Economics of Discrimination". Whilst I found it really eye-opening to learn how competitive markets were a "natural remedy for employer discrimination" (essentially, those firms that hire 'cheaper' workers who are discrimated against by others, will accumulate more profit and multiply, pushing discriminatory firms out of business), it did seem that Gans and co. were a little too optimistic when it came to the extent to which their mechanism solved the problem.
That said, there's a generally great awareness of the limitations of economic models and the need for a balanced interdisciplinary approach in addressing societal problems such as poverty, environmental degradation and inequality. Indeed, I'm afraid that intriguing textbooks and econs units are converting me from an arts to a commerce student😬 Quelle galère!
The one section I did find slightly irksome was titled "Economics of Discrimination". Whilst I found it really eye-opening to learn how competitive markets were a "natural remedy for employer discrimination" (essentially, those firms that hire 'cheaper' workers who are discrimated against by others, will accumulate more profit and multiply, pushing discriminatory firms out of business), it did seem that Gans and co. were a little too optimistic when it came to the extent to which their mechanism solved the problem.
That said, there's a generally great awareness of the limitations of economic models and the need for a balanced interdisciplinary approach in addressing societal problems such as poverty, environmental degradation and inequality. Indeed, I'm afraid that intriguing textbooks and econs units are converting me from an arts to a commerce student😬 Quelle galère!
Displaying 1 of 1 review