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Political Marketing
Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office. Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.
- GenresPolitics
320 pages, Paperback
First published July 1, 2009
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Displaying 1 - 2 of 2 reviews
June 11, 2019
Huh, it's always takes longer to finish a book when it's a textbook!
I never heard of political marketing until I took this paper recently with no high expectation how I would fair in the scheme of things. It's very interesting subject to learn particularly the political marketing as theory that is multifaceted and inter-connected that cover every aspect of the processes of politics in action. The challenge is to apply these theories against the behaviors of either a political party of a politician--the exercise make you think like a political marketing practitioner.
From the exercises I come to appreciate political strategy, market research, branding, internal marketing, static communication, relational and interactivity communication and delivery. But not all theory can be apply even for learning purposes, because you can only use materials in public domain as such internal marketing theory is treated like unwanted child, sadly. I think there's a gap in literature for public relations as a tool--again which political party or politician is willing to admit that they use PR company as part of their campaign. Similarly, I think there's a gap in theory development in political marketing delivery.
Overall I enjoy this paper and it was a privilege to be taught by the author, a leading expert in political marketing field.
There's however several typos in this book, not enough to be annoying but my trained eyes on spotting typos is a bother.
I never heard of political marketing until I took this paper recently with no high expectation how I would fair in the scheme of things. It's very interesting subject to learn particularly the political marketing as theory that is multifaceted and inter-connected that cover every aspect of the processes of politics in action. The challenge is to apply these theories against the behaviors of either a political party of a politician--the exercise make you think like a political marketing practitioner.
From the exercises I come to appreciate political strategy, market research, branding, internal marketing, static communication, relational and interactivity communication and delivery. But not all theory can be apply even for learning purposes, because you can only use materials in public domain as such internal marketing theory is treated like unwanted child, sadly. I think there's a gap in literature for public relations as a tool--again which political party or politician is willing to admit that they use PR company as part of their campaign. Similarly, I think there's a gap in theory development in political marketing delivery.
Overall I enjoy this paper and it was a privilege to be taught by the author, a leading expert in political marketing field.
There's however several typos in this book, not enough to be annoying but my trained eyes on spotting typos is a bother.
May 21, 2019
(Textbook for University)
This was a highly informative, well researched and easy to comprehend book on Political Marketing, a must read if interested in political marketing or politics in general.
Found this very useful in the class associated.
My only complaint was that the formatting could have included some imagery and unique display as to make it an easier read - and break apart the longer pages and sections.
This was a highly informative, well researched and easy to comprehend book on Political Marketing, a must read if interested in political marketing or politics in general.
Found this very useful in the class associated.
My only complaint was that the formatting could have included some imagery and unique display as to make it an easier read - and break apart the longer pages and sections.
Displaying 1 - 2 of 2 reviews