Global Communication: Theories, Stakeholders, and Trends

by Thomas L. McPhail

Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike.
Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak Covers the global war on terrorism and the substantial US investment in Iraqi media Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media

400 pages, Paperback

First published September 11, 2001

Reviews

[Didin Dimas · Rating 2 out of 5]

I read only some pages on it. Since I'm not a media-kinda person so i don't put much interest on it.

In pages i've read, the book discussed, a lot, about media (both written or electronic). They gave some data about how media affects Glob Com and so on.

I'll try my best 2 finish this book.