News for a Change: An Advocate′s Guide to Working with the Media

by Lawrence M. Wallack, Katie Woodruff, Lori Dorfman

News for a Change provides step-by-step instructions for working with the media to promote social change. The authors are seasoned activists in the use of media advocacy -- the strategic use of news media, advertising and community organizing to change public policy. In this media-driven age, strategic media approaches are vital to achieving visibility, gathering support, and challenging those in positions of power.

168 pages, Paperback

First published January 1, 1999

Reviews

[Leslie · Rating 3 out of 5]

Easy-to-read, well-organized, mildly outdated. This book is a simple overview of how people with agendas for social change can make media work for them. Essentially: have a media strategy, and focus on communicating a cogent solution to the problem.