News for a Change: An Advocate′s Guide to Working with the Media

by Lawrence M. Wallack, Katie Woodruff, Lori Dorfman

This guidebook details media advocacy as the strategic use of news media, advertising, and community organizing to advance a public policy initiative, and serves as a blueprint for those wanting to increase the power and effectiveness of their social change efforts.

168 pages, Paperback

First published January 1, 1999

Reviews

[Leslie · Rating 3 out of 5]

Easy-to-read, well-organized, mildly outdated. This book is a simple overview of how people with agendas for social change can make media work for them. Essentially: have a media strategy, and focus on communicating a cogent solution to the problem.