Integrated Organisational Communication

by Rachel Barker, George Charles Angelopulo

This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.

Genres: Communication

448 pages, Paperback

First published August 1, 2005