Clickable Guru's Guide

by David S. Kidder

2009 Clickable Guru's Guide To Better Search Engine Marketing

166 pages, Paperback

First published September 22, 2009

About the author

Born in Upstate New York, David S. Kidder is a serial entrepreneur with a wide range of operational, technology, and marketing expertise focused on online product development and Internet advertising and marketing. He is currently co-Founder and serves as CEO of Clickable, an online advertising web service. Prior to Clickable, Kidder co-founded SmartRay Network, a mobile advertising delivery pioneer acquired by LifeMinders. Prior to SmartRay, he founded Net-X which was acquired by TargetVision. Kidder and his companies have appeared in publications and periodicals such as The New York Times, the Wall Street Journal, USA Today, Fast Company, and TechCrunch, among others.

Kidder is a graduate of the Rochester Institute of Technology and was a recipient of ID Magazine's International Design Award. He lives in Westchester County, New York, with his wife and two sons.

Reviews

[k.wing · Rating 4 out of 5]

I read the book When Everything Clicks, published in 2011 but under the same ISBN.

This is a great, short book that plows through how to create a good pay-per-click marketing campaign. The book essentially a series of articles by six experts in the field of SEO. I found a lot of the information to be intuitive (such as: you must be active in your SEO campaign in order for it to be successful and not waste all of your advertising budget - taking out keywords and adding keywords/negative keywords according to cost-per-aquisition), but also learned some very helpful information - I found the articles at the end of the book to be most helpful.

Note: the advice in this book seems to be more geared to product-based companies rather than service-centric businesses. Adapting the examples to a service-centric model was sometimes a stretch.