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Grow from Within: Mastering Corporate Entrepreneurship and Innovation
Create Business and Generate Profits in New Markets through Innovation! “The best account I have read about how companies can enable and support internal entrepreneurs to achieve innovation-led growth.”
Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management “An essential resource for both private and public sector leaders seeking to align new business creation with an organization’s mission and strategy . . . and achieve results.”
William J. Perry, former U.S. Secretary of Defense “Wolcott and Lippitz are not only insightful, they are spot on. This is exactly the book corporate leaders―from CEOs and functional executives to corporate entrepreneurial teams―need to help them navigate the exceptional challenges of organic growth and innovation.”
Betsy Holden, Senior Advisor, McKinsey & Company, and former Co-CEO, Kraft Foods, Inc. About the Book: IBM reports $15 billion of annual new revenues from 22 Emerging Business Opportunities. In 2008, $4 billion in revenues from companywide innovation efforts allowed Whirlpool to maintain its top line, despite global recession and the steep drop in housing markets. A DuPont business group leader, Ellen Kullman, backed an ambitious new business creation program and later became DuPont’s CEO. Each of these companies has learned how to create new businesses on a repeatable basis. In Grow from Within , two leading scholars from the Kellogg School of Management explain how your company can discover the right approach to corporate entrepreneurship and make it profitable. Taking innovation to the next level, corporate entrepreneurship is the process of building new businesses within an established organization― new businesses that are distinct from the core company but that leverage some of its most powerful assets. Grow from Within examines:
Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management “An essential resource for both private and public sector leaders seeking to align new business creation with an organization’s mission and strategy . . . and achieve results.”
William J. Perry, former U.S. Secretary of Defense “Wolcott and Lippitz are not only insightful, they are spot on. This is exactly the book corporate leaders―from CEOs and functional executives to corporate entrepreneurial teams―need to help them navigate the exceptional challenges of organic growth and innovation.”
Betsy Holden, Senior Advisor, McKinsey & Company, and former Co-CEO, Kraft Foods, Inc. About the Book: IBM reports $15 billion of annual new revenues from 22 Emerging Business Opportunities. In 2008, $4 billion in revenues from companywide innovation efforts allowed Whirlpool to maintain its top line, despite global recession and the steep drop in housing markets. A DuPont business group leader, Ellen Kullman, backed an ambitious new business creation program and later became DuPont’s CEO. Each of these companies has learned how to create new businesses on a repeatable basis. In Grow from Within , two leading scholars from the Kellogg School of Management explain how your company can discover the right approach to corporate entrepreneurship and make it profitable. Taking innovation to the next level, corporate entrepreneurship is the process of building new businesses within an established organization― new businesses that are distinct from the core company but that leverage some of its most powerful assets. Grow from Within examines:
- GenresBusiness
272 pages, Hardcover
First published November 10, 2008
12 people are currently reading
58 people want to read
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Displaying 1 - 2 of 2 reviews
November 2, 2020
Why do I keep finding books that should have been a 2-3 slide deck? I suppose we don't really have a digestible format for consumers that is easily marketable.
Wolcott's book is... ok. They spend the majority of the book describing two main ideas:
1. 4 defined models for a corporate startup
2. A design framework they call the Innovation Radar which looks at plotting innovation characteristics.
After a few chapters, I lost interest. It felt like a combination consulting pitch with an esoteric academic course. (You are really going to start chapter 2 with a history of corporate startups?) I didn't feel hooked or wasn't left with any real takeaways.
The models were a new idea, but that is just a starting point for this conversation, not for an entire book.
Wolcott's book is... ok. They spend the majority of the book describing two main ideas:
1. 4 defined models for a corporate startup
2. A design framework they call the Innovation Radar which looks at plotting innovation characteristics.
After a few chapters, I lost interest. It felt like a combination consulting pitch with an esoteric academic course. (You are really going to start chapter 2 with a history of corporate startups?) I didn't feel hooked or wasn't left with any real takeaways.
The models were a new idea, but that is just a starting point for this conversation, not for an entire book.
January 12, 2019
Author Rob Wolcott is an anchor faculty member of the PHYSICIAN CEO program for the Innovation section. This book contains deep insights about innovation and describes how to integrate innovation into your organization. The best ideas are often right in front of us - this book describes ways to turn those ideas into new approaches to achieve a competitive advantage. It is on the required reading list for the PHYSICIAN CEO program and so may already be on your shelf. Enjoy!
Displaying 1 - 2 of 2 reviews