Qualitative Methods in Management Research

by Evert Gummesson

Qualitative methodology as a powerful tool for research in management and business administration is explored in this volume. With skill and insight, Evert Gummesson analyzes the roles and methods used by academic researchers and management consultants when working with change processes in companies and organizations. Focusing on case-study research and the use of qualitative methods for data collection and analysis, he aims to make the researcher more aware of research opportunities inherent in the application of a qualitative approach.

Genres: Research

224 pages, Hardcover

First published January 1, 1988

Reviews

[Duncan Maccoll · Rating 5 out of 5]

I thought that this book was absolutely brilliant. It covered the topic to an appropriate level, gave good advice and had references to other sources. If only my MBA examiner had read it too ;-).