Public Relations in Schools

by Theodore J. Kowalski

With chapter contributions by leading experts Public Relations in Schools, 4/e , provides a comprehensive view of how community relations affect organizational behavior and the effective management of districts and schools. With a focus on communication alternatives in modern technology and political demands for change it offers an integrated foundation of theory and craft to help practitioners facilitate a positive change in public relations. Beginning with the organizational characteristics of public relations this text offers coverage of specific duties assumed by administrative personnel in planning, collecting and analyzing data, media relations, funding campaigns, evaluating public relations activities, and responding to crisis situations.

374 pages, Hardcover

First published July 8, 1999

Reviews

[Carlos · Rating 4 out of 5]

The book is outdated. However, I thought the contents in the book is still applicable for today. I learned valuable lessons about the importance of how schools maintain strong public relationship with all stakeholders - families, communities, media, etc.

What I liked about this textbook (and, I do not like textbooks) is the case study at the beginning of each chapter. It was a good preview of what to expect from the chapter.

I also felt the book was easy to follow. It didn't feel overwhelming or confusing.

[Hillary Chapman · Rating 3 out of 5]

So, although this has a very dated copyright, it did bring up some important communication details for public school leadership. Read this as part of my Eastern Washington University, Principal's certification program.

[Amanda · Rating 3 out of 5]

Boring and predictable. This book is a nice reference book, but not a sit-down-and-read it type of book. Good information in some spots, but largely uninteresting.

[Larissa · Rating 4 out of 5]

EDA 548

[Analese · Rating 4 out of 5]

Ed.D Reading!

I enjoy the format and organization in this book, think it will be one I refer to if/when I am actively working as an administrator or school leader.