Бизнес комуникации

Harvard Business Essentials

by Richard A. Luecke, Ричард Люки

Ефективната комуникация е жизненоважно умение за всеки, който осъществява бизнес в наши дни. Умеещите да комуникират добре имат сериозно предимство при упражняване на влияние и за бързо израстване в кариерата си.

Настоящото практическо ръководство предлага на читателите ясен и изчерпателен обзор за това как да осъществяват комуникация във всяка бизнес ситуация - от установяване на деликатната обратна връзка с наетите служители до убедителното общуване с клиентите. То дава съвети за подобряване на уменията в писането, устните презентации и индивидуалното общуване с други хора. Съдържанието включва:

- Избиране на оптималното средство за представяне на информация

- Оптимизиране на сроковете за предаване на послание

- Изнасяне на ефективна презентация

- Предложения за чернови

- Писане на ефективни имейли

- Подобряване на редакторските умения

Genres: Business, Communication, Writing

194 pages, Hardcover

First published June 1, 2003

About the author

Richard Luecke (b. 1943) is an American business writer and editor, and has authored numerous books on business and management including Entrepreneur's Toolkit (2004) and The Busy Manager's Guide to Delegation (2009). He also plays acoustic guitar in the Celtic folk group O'Carolan Etcetera. Luecke holds a BA from Shimer College, and an MBA from the University of St. Thomas. (from Shimer College Wiki)

Reviews

[Mykola Kantsir · Rating 4 out of 5]

The authors explain in detail how to start and how not to lose the main message in letters and presentations. They explain the importance of listening and dialogue in conversation, give advice on what methods to generate ideas and point out the main mistakes when choosing a style of communication.

The rest are dry examples and common stories.

[Shrey Vardhan · Rating 5 out of 5]

It provides a structure for business communication. Post reading, it will leave a person with enough tips and concrete tenets. I strongly believe this book would help me communicate better.

[Cat E. · Rating 5 out of 5]

Textbook For Class

Although this was a textbook for one of my courses. I greatly enjoyed the information to become a better communicator in my professional and personal life.

[Joe Parish · Rating 5 out of 5]

Concise yet comprehensive. Some great examples used to illustrate points. Not necessarily fun enough to recommend to a friend.

[Arun Narayanaswamy · Rating 2 out of 5]

Average writing and overly generic content. You can get more useful content in Instagram reels

[E · Rating 5 out of 5]

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