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Sociable! How Social Media is Turning Sales and Marketing Upside Down
Social Media is turning sales and marketing upside-down, are you ready to profit from this global shift? It's not who you know but who knows you in today's hyper-connected marketplace. Understanding the role social media and social networking play in this new dynamic, is paramount to our future success as sales professionals, marketers, and corporations. Inside you will • The new rules of engagement in sales and marketing • How anyone can become a global brand in their niche using social media • Strategies and tips on influencing online "Thought Leaders" • The top social media and networking tools for today and beyond • How to effectively implement and rollout social media in your organization
- GenresBusinessSocial Media
220 pages, Paperback
First published December 27, 2009
About the author
Shane Gibson
13 books53 followersShane Gibson is an international speaker on AI and B2B Sales and an author on social media marketing, social selling and sales performance who has addressed over 200,000 people on stages in North America, Southern Africa, India, Dubai, Malaysia, Australia and South America. Shane Gibson is #5 on the Forbes.com list of the Top 30 Social Sales People in the World.
Shane has been keynote speaking on AI since 2018 making him one of the early visionaries and speakers on practical applications of AI and sales.
Shane is the co-founder and facilitator of the Langara College Online Professional Sales Certificate Program. He's also creator of the B2B Sales Specialist Certification Program which is accredited by Sales and Marketing Executives International.
Shane’s books include Sociable! How Social Media is Turning Sales and Marketing Upside Down. Closing Bigger the Field Guide to Closing Bigger Deals and Guerrilla Social Media Marketing, co-authored with Jay Conrad Levinson.
He is a certified Master Trainer and contributing author in the Complete Sales Action System™, and Managing Complex Business Relationships both published and produced by Knowledge Brokers International.Shane is also Canada’s only Guerrilla Marketing Master Trainer.
Blogging since 2002, and podcasting since 2004 Shane is a veteran in the social selling arena. He has been published in numerous publications as an authority on the topics of leadership, marketing, social media, and sales performance. Some of these publications include CMA Magazine, the Financial Post, the Globe and Mail and Entrepreneur.com. Shane is also a regular contributor to Business In Vancouver Magazine.
Shane’s speaking and training clients that he has worked with include: Ford Motor Company, Manitoba Motor Dealers Association, CMA Canada, The Vancouver Board of Trade, Ford Motor Company, HUB International, Seminarium Colombia, Seminarium Chile, BuildDirect.com, the Sauder School of Business, the University of British Columbia, Canaccord Financial and hundreds of entrepreneurs, individual sales people and marketers over the past 16 years. When he’s not working or tweeting you can find Shane hiking or skiing in British Columbia’s Coast Mountain range with his family.
Shane has been keynote speaking on AI since 2018 making him one of the early visionaries and speakers on practical applications of AI and sales.
Shane is the co-founder and facilitator of the Langara College Online Professional Sales Certificate Program. He's also creator of the B2B Sales Specialist Certification Program which is accredited by Sales and Marketing Executives International.
Shane’s books include Sociable! How Social Media is Turning Sales and Marketing Upside Down. Closing Bigger the Field Guide to Closing Bigger Deals and Guerrilla Social Media Marketing, co-authored with Jay Conrad Levinson.
He is a certified Master Trainer and contributing author in the Complete Sales Action System™, and Managing Complex Business Relationships both published and produced by Knowledge Brokers International.Shane is also Canada’s only Guerrilla Marketing Master Trainer.
Blogging since 2002, and podcasting since 2004 Shane is a veteran in the social selling arena. He has been published in numerous publications as an authority on the topics of leadership, marketing, social media, and sales performance. Some of these publications include CMA Magazine, the Financial Post, the Globe and Mail and Entrepreneur.com. Shane is also a regular contributor to Business In Vancouver Magazine.
Shane’s speaking and training clients that he has worked with include: Ford Motor Company, Manitoba Motor Dealers Association, CMA Canada, The Vancouver Board of Trade, Ford Motor Company, HUB International, Seminarium Colombia, Seminarium Chile, BuildDirect.com, the Sauder School of Business, the University of British Columbia, Canaccord Financial and hundreds of entrepreneurs, individual sales people and marketers over the past 16 years. When he’s not working or tweeting you can find Shane hiking or skiing in British Columbia’s Coast Mountain range with his family.
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Displaying 1 - 1 of 1 review
January 1, 2013
I really enjoyed this quick, simple, introduction to using social media for business and networking.
Displaying 1 - 1 of 1 review