Both a guide and resource for the business builder, this book addresses the hard issues and helps the reader to avoid the many start-up pitfalls by providing insight and advice based on first-hand experience.
Don’t believe that most entrepreneurs are brash adventurers who act without thinking, mindlessly hitching their wagons to any bold, new enterprise. It certainly is not true for serious businesspeople who succeed over the long haul. They are the brilliant strategists who think 12 moves ahead. And what are those moves? Entrepreneurial aspirants can find out by reading this rollicking good book by serial starter-upper Brad Rosser. A former McKinsey & Co. consultant, Rosser worked closely with famously successful moguls, including Sir Richard Branson (Virgin Group) and property tycoon Peter Beckwith (PMB Holdings). getAbstract finds that Rosser’s smart, savvy book provides the necessary know-how to get a business up and running. Plus, he does it with his signature Aussie-style combination of bonhomie and brio.
I have just started my own business and i found this book to be full of highly practical ideas that i could put into place immediately, unlike a lot of business books which I find are mostly written to boost the ego of the writer!
Brad clearly knows what he is talking about....and i very much enjoyed his laid back australian style of delivery....no pretension....just good ideas.
Highly recommended.
Other book i highly recommend if you are if you are just starting out in business is: Guy Kawasaki "The Art of the Start".
Buy both Brad's and Guy's books and I think you will be well placed to start building your own successful business!