Cutting Edge Commercials: How to Create the World's Best TV Ads for Brands in the 21st Century

by Jim Aitchison

-- Step behind the famous campaigns at BBDO New York, Fallon, Goodby Silverstein, Saatchi and Saatchi, Howell Henry Chaldecott Lury, Leagas Delaney, Lowe, Wieden and Kennedy and great agencies in the US, UK and Australia.-- Includes 16 pages of full color story boards of award winning advertisements.

-- Chapters devoted to the emerging markets of Asia -- especially China and India.

This is the definitive step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates, how planners contribute new insights, how to get great television ideas, how commercials are structured, how to sell concepts, and how they should be executed. Join a master class where the faculty includes Tim Delaney, Graham Fink, Neil French, Lee Garfinkel, Roy Grace, John Hegarty, Steve Henry, Drain Holmes, Lionel Hunt, Michael Patti, Jim Riswold and 70 other creative leaders. Share their personal creative processes in page after page of practical and inspiring guidance, complete with storyboards and case histories.

Paperback

Published May 15, 2002