Copywrong to Copywriter: A Practical Guide to Copywriting for Small Businesses, Small Organizations, Sole Traders, and Lone Rangers

by Tait Ischia, Jacob Zinman-Jeanes (Illustrator)

If you feel like you’ve got the wrong tone of voice, don’t understand the ins-and-outs of grammar, or just don’t feel confident writing about yourself without sounding like an idiot, read this book. Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right? Feel confident in what you say and how you say it when you put fingers to the keyboard. Waffling on should really be reserved for weekend breakfast.

112 pages, Paperback

Published April 4, 2023

Reviews

[Chelsea · Rating 3 out of 5]

A straightforward and easy-to-read tome on copywriting, but rather light on (<90 pages of content with fairly large font and some illustrations).

Key takeaways:
- Copywriting is writing with a call to action
- Great copy requires a strong strategy (objectives and purpose) and interesting voice (tone and phrasing)
- It can be oriented to immediate action or education
- Consider the reader's physical, emotional and cognitive modes

It also covers some basic tips on grammar, writing for the web, and getting your writing juices flowing.

[Bec · Rating 5 out of 5]

What a perfect little book! Ischia knows that small business owners, small organisations, sole traders and lone rangers are trying to learn a lot about lots of areas, and copywriting is no exception. I’m setting up a small business and appreciated the brevity, clear direction, and recommendations for further reading.

[Tori · Rating 5 out of 5]

Useful 🫶🏻