Mastering Strategy : Insights from the World's Greatest Leaders and Thinkers

by Jeffrey Rigsby

Up-to-the-minute examples of market-leading companies­­and strategists­­in action Strategy that is both creative and pragmatic is today's number one competitive edge. It has been the driving force behind the success of firms, such as McDonald's and Microsoft, and executives like Sam Walton and Jack Welch. Mastering Strategy examines best practices and examples from these and other companies, CEOs, and academics, and details how executives can benchmark them to overcome new questions and problems in today's harder-faster-smarter world. From achieving market leadership to managing change, today's business leaders must not only stay atop the latest trends, but also understand and improve the core issues that drive their organizations. By distilling scores of resources into one powerful volume, authors Jeffrey Rigsby and Guy Greco have produced a guidebook for creating new and exciting corporate strategy. Examples

Genres: Business

256 pages, Hardcover

First published December 18, 2002