Semiotics and Communication: Signs, Codes, Cultures

by Wendy Leeds-Hurwitz

Communication is, among other things, about the study of meaning -- how people convey ideas for themselves and to one another in their daily lives. Designed to close the gap between what we are able to do as social actors and what we are able to describe as social analysts, this book introduces the language of semiotics -- a language that provides some of the words necessary for discussion of these communication issues.

Presenting the basics of semiotic theory to communication scholars, this volume summarizes those aspects most relevant to the study of social interaction, in particular, signs (the smallest elements of meaning in interaction) and codes (sets of related signs and rules for their use) -- explaining how they come together within cultures. Three common social codes -- food, clothing, and objects -- serve as primary examples throughout the book.

Genres: Philosophy

256 pages, Hardcover

First published January 1, 1993

About the author

Wendy Leeds-Hurwitz is Director of the Center for Intercultural Dialogue, operating under the auspices of the Council for Communication Associations, and Professor Emerita at the University of Wisconsin-Parkside. She has been Harron Family Endowed Chair of Communication at Villanova University, Chercheur invité at the Ecole normale supérieure de Lyon, France, Senior Fellow at the Collegium de Lyon Institut d’études avancées, and Fulbright Senior Specialist at the Instituto Politécnico de Coimbra, Portugal. She has served UNESCO as an expert on intercultural communication, presented at the World Forum on Intercultural Dialogue in Azerbaijan, and organized conferences on intercultural dialogue held in Istanbul, Turkey and Macau, China.

Leeds-Hurwitz is interested in how people construct meanings for themselves and others through interaction; how cultural identity is constructed and maintained; and how conflicting identities or meanings can be conveyed simultaneously. She studies disciplinary history to learn why scholars examine particular topics in specific ways, often stops to consider particular research methods or theories, and always takes an interdisciplinary approach to problems.