Free Publicity: A TV Reporter Shares the Secrets for Getting Covered on the News

by Jeff Crilley

A start-to-finish publicity guide written by a working journalist instead of a PR person. Jeff Crilley, an Emmy Award winning reporter, shares secrets from inside a newsroom that even some PR pros don't know.

Genres: Business

128 pages, Paperback

First published December 15, 2002

Reviews

[Tamara Wilhite · Rating 3 out of 5]

I picked up this book at an event where Mr. Crilley was speaking, because he said it was useful to anyone in sales - including writers and general marketing people.
No, it isn't. It is a good short reference on how you can use reporters and news to market your business, but it is mostly aimed at nonprofits, businesses and subject matter experts.

[Lance · Rating 2 out of 5]

An intermission book.

This book for me was just a prologue to publicity. It lacked the analysis and examples that I was hoping to learn for publicity schemes; although, on the face of it, I already expected that it wouldn't
somewhat dive into deeper things. What a fun-bite-piece of book.

[James · Rating 5 out of 5]

It is a fun, easy, and charming book to read. Author writes in informal tone

[Janna · Rating 4 out of 5]

This is a quick read, and a hybrid of knowledge and entertainment. Jeff is very engaging, and while I was fortunate to meet him in person, I am confident any reader can get a good sense of his personality from his writing. He has a lot packed into this book. Why should a TV reporter write a PR book? He knows the inside scoop - and to follow it up, he is now running his own PR firm (Real News Public Relations), which he staffed with former media veterans also. This is a smart buy; it is classic enough to reference as refresher, but so well written you may opt to share it as inspiration to others.

[CJ]

I read this book back in 2006. I met the speaker again yesterday and got to talk to him a bit. I bought another copy, and I read a good chunk of it last night. Between his talk and his book, I learned a lot yesterday! I'm going to finish it this weekend, and then I'll write more about it.

[Ckg · Rating 5 out of 5]

i saw him lectureon his book and hadhim sign my copy. he really knows his topic and the advice he has is top notch.